On a Bridge to the Future,
Built from a Foundation of
Trust and Fidelity
| Faithfulness | We have been faithfully walking with our customers for a whole century since we were founded in 1919. |
| Poineer | Leaving many other Japanese companies behind, we have been known as a pioneer of the Middle East market since the late 1950's, contributing to the development of the region. Recently our business operation is expending to African market also. |
| Challenge | we would like to continue our challenge for the next 100 years by bridging manufacturers, distributors, and consumers in our network. Such bridge is not limited to merely introducing Japanese products to the world, but also it is built with our innovative ideas only possible by trading house. |